Personally, I just don't get it!

My inbox is full of 'Black Friday' offers, which are the same offers they've been sending me for months and will no doubt continue to send me long after today. I don't believe many of the offers are genuine - last year I had my eye on something on well known site, but hadn't got round to buying it. It came up as a Black Friday offer, but was the same price as it always had been. It was just the RRP that had been increased so it looked like a better deal! Then a few days later it was cheaper than the Black Friday price anyway!