Hoping someone can help me here! I have had vacancies for ages despite advertising, lots of contact on childcare.co.uk but I never even get to the interview with parents stage and I don't know what I am doing wrong.

I have never had trouble 'recruiting' parents, I have loads of experience, lots of courses, very happy current parents with references but still can't get past the initial contact stage.

I am looking at revamping what I send out to interested parents and at the moment include Ofsted report, recent newsletter, few info sheets about routines, food, keeping healthy, EYFS.

What sort of things do people send out? Perhaps I am overloading them but I like them to have stuff to read before they come for a chat so they can ask questions.

Help please!