The way they are promoting is based on lack of support from LAs (guidance, training and updates) all things that they will be providing. For established CMs they are also promoting extra opportunities of working with the agency as mentors, or progression via employment in the agency. Tbh I'm happy to source my training etc elsewhere (which is cheaper). I also have no interest in working for the agency. For new CMs they may easily see the benefits of all the additional support etc (I know personally of a lady who was impressed by what they had to say) but sometimes it's because they are not aware of other sources where they can get the same support, training etc. The things I didn't like at all were the fact that their EYFS software is mandatory for all members at £50 per year, and parents also have to pay £5 per child per month (capped at 2 children).