On Thursday 31st March Directgov will remove all childminders contact details from their site. Parents will have to go through a local central point, usually the Family Information Service (FIS) to gain childminders contact details.
Is this good news for childminders?
In the age of a now society how will this affect childminders gaining work? When parents are looking for child care options during evenings and weekends will the removal of these contact details from the internet help or hinder childminders? For those of you who remember the old *************.co.uk site where it operated a map where parents could search all the childcare available to them in any area across the country in a very quick and easy way. It must seem like taking a big step backwards.
The decision has been made, what now?
Perhaps now is the time to start being more proactive in gaining work for your setting. There are a number of ways that childminders can do this.
Postcards and business cards.
Having some good quality postcards printed and disturbing them around your local area in shop windows, doctors surgeries and libraries can prove very useful. You will be surprised the affect it will have on gaining work as it then becomes very easy for parents to contact you as your details are right there. Get some business cards printed at the same time to carry in your bag and be able to hand out if needed.
You can now get printing very cheaply on the internet, you could probable get 50 postcards and some business cards for as little as £20. Some companies even have templates to choose from. One such site is Vista Print.
Local directories and magazines.
Another consideration is advertising in your local directories or magazines. Although this will be a bigger outlay than printing you need to look at it as an investment. If you want to fill full time vacancies that may be worth between £500 and £800 every month spending £100 and £200 on an advert might proof to be money well spent, especially if you are gaining a baby that you will have for 3 or 4 years. Remember you can claim everything you spend on advertising.
Have you ever considered how Facebook could help you gain work? Facebook may proof to be just the answer to filling vacancies. You can set up a page for your business this will be linked to your profile and then run an advert advertising your child care service in your area. The fantastic thing about this is that you can set your budget so you can run the advert every at a set time each week (Sunday evenings are a good one) and select for it to appear on profiles in your area. You can set a budget of as little as £10. This will then appear when prospective parents are logged into Facebook. When they click on the advert it can go straight to your website if you have one or your Facebook page. This is a lot easier than you may think, and our team at Noble Minder will gladly help you.
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